Q: What is the mission of the Altadena, Pasadena, and Sierra Madre Community Resource Hub (APSCRH)?

 

A: The APSCRH exists to unite and empower the foothill communities of Altadena, Pasadena, and Sierra Madre through accessible resources, civic engagement, and nonpartisan collaboration. Born from the ashes of the Eaton Fire, the Hub connects residents with the tools and support needed to recover, rebuild, and rise stronger. We are creating a people-powered network that stands for justice, inclusion, and resilience.

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Q: How does APSCRH maintain a nonpartisan approach?

 

A: APSCRH uplifts civic participation without aligning with any political party or agenda. We provide neutral voter education, fact-based resources, and inclusive public discussions that center community needs. Our strength lies in collaboration across all lines, guided by shared values—not party lines.

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Q: Who is Brooke Teal Robbins, and why did she create APSCRH.org?

 

A: Brooke Teal Robbins is a Telly Award–winning producer, SAG-AFTRA performer, and former U.S. Youth Ambassador who has worked in Sierra Madre and lived in Altadena and Pasadena for over a decade. After her parents—Artist Vincent Robbins and Artist Assistant Virginia Robbins—lost nearly everything in the Eaton Canyon Fire, she founded APSCRH.org (Altadena, Pasadena & Sierra Madre Community Resource Hub) as an Independent Contractor to connect and empower the Foothill Communities. The hub is not a fundraising platform, but rather a centralized space for vetted government and nonprofit resources from all three cities, survivor support, and grassroots organizing—especially for renters, elders, and small business owners who are often overlooked. Through APSCRH.org and community-led Phoenix Rising events, Brooke aims to unite Altadena, Pasadena, and Sierra Madre in healing, rebuilding, and rising stronger together.

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Q: What are Sub Hubs, and how do they play a role in the movement?

 

A: Sub Hubs are community-based extensions of the Altadena, Pasadena & Sierra Madre Community Resource Hub (APSCRH). Each Sub Hub operates autonomously while remaining aligned with the core values of justice, resilience, and survivor-centered action. Led by vetted individuals, nonprofits, or government entities, Sub Hubs provide localized support, organize community engagement, and distribute trusted resources. Together, they form a decentralized but unified network, amplifying survivor voices and advancing recovery and equity across impacted areas.

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Q: How can I register an existing community space or group as an official Sub Hub?

 

A: To register as an official Sub Hub, your organization must first be preapproved and vetted to ensure alignment with our mission and standards. Sub Hubs must be recognized government agencies, 501(c)(3) nonprofit organizations, or formally affiliated community-based groups engaged in fire recovery, resilience, or mutual aid. Once approved, your Sub Hub will gain access to our support network, resource tools, and increased visibility to better serve survivors and community members. To begin the vetting process, please contact APSCRH directly through our website.

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Q: How can I establish a new Sub Hub in my community?

 

A: Establishing a new Sub Hub begins with a commitment to transparency, community service, and collaboration. All prospective Sub Hubs must complete a formal vetting and approval process to ensure they are legitimate and equipped to serve their local area. Sub Hubs must operate under an established organization—such as a registered nonprofit, public agency, or trusted community coalition. Once approved, we’ll support you with resources, connections, and training to help lay a strong foundation for local recovery and advocacy. Reach out today to take the first step.

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Q: What types of events does Phoenix Rising organize?

 

A: Phoenix Rising hosts rallies, art shows, storytelling circles, workshops, and legal aid events to support fire survivors and educate the public. These events offer spaces for healing, truth-telling, and community connection. Each gathering fuels the movement for justice, recovery, and long-term resilience.

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Q: How does Phoenix Rising Events fit into the movement?

 

A: Phoenix Rising is the cultural and emotional heartbeat of the movement, uniting communities through art, story, and shared action. These events empower survivors to speak out, hold corporations accountable, and reclaim their narratives. With every gathering, the movement grows stronger and more unified.

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Q: How can I get involved in The Local Movement Against SoCal Edison?

 

A: Join us by attending events, volunteering, sharing your story, or organizing peaceful actions in your area. Whether in person or online, your voice adds power to the call for justice. Together, we’re building a bold, peaceful front to demand corporate accountability.

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Q: Can I support The Local Movement Against SoCal Edison even if I wasn't personally affected by the fires?

 

A: Absolutely—solidarity is for everyone. Whether you donate, volunteer, or simply show up, your support helps amplify the voices of survivors and fuels the fight for accountability. Standing with us means standing for truth, justice, and a safer future for all.​

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​NOTICE: APSCRH is a community-created information hub. We are not a legal organization and do not provide legal advice. For legal guidance or representation, please consult with an attorney or licensed advocacy group. While we may share resources or information from others, all content is for general awareness and does not imply legal responsibility or affiliation.